Creating content with ChatGPT sounds easy on the surface. Ask it to write something, edit what it gives you, hit publish. But that's not how you create work worth reading. That's not how you stand out. That's not how you build authority and win an audience that hangs on your every word.
Use these prompts to level up your content game so you can show up consistently and outproduce without it costing your time. Make more of your human superpowers when you put this robot to work.
Write better content with ChatGPT: prompts for quality output.
Define your writing style
For ChatGPT (or Claude) to create content in your style, it needs to know your style’s defining characteristics. Let the LLM figure that out for itself for maximum results. Upload your best work and ask for an assessment. You will write in a different way for LinkedIn posts as for articles as for web copy, so get different instructions for each that you can include with every request.
"Analyze my writing style across these three pieces of content I have written: [paste your content]. Identify patterns in sentence structure, word choice, tone and formatting. Create writing guidelines that capture my unique voice. Make them specific enough that another writer could emulate my style."
ChatGPT doesn't know what good content looks like. It's got far too much knowledge, it's far too generic. But you know. Your past work doesn't lie, especially whatever has already been popular. Paste in some of the work that performed the best and get a breakdown of its structure. Use this structure when requesting more of the same.
"Here are three pieces of my best-performing content on [platform]: [paste content]. Break down the structure, including how I opened each piece, transitioned between ideas, and closed strongly. Create a template based on these patterns that I can use to write similar high-performing pieces."
For your work to be memorable, be fundamental about your beliefs. No one wants wishy-washy words. No one cares when you sit on the fence. Forget the topics you don't have an opinion on and only write about those you do. Your passion will shine through your copy and win you fans. Get ChatGPT to understand your strongest beliefs so it reflects them in the output.
"Ask me questions about my core beliefs and values related to [your field]. After each response, dig deeper with follow-up questions. Once you understand my stance, create guidelines for expressing these beliefs powerfully in my content without watering them down."
Keep your standards high:
Mediocre content won't cut it and your readers deserve better than that. Look at every piece with fresh eyes and find ways to make it better. Raise the standard of every paragraph, every sentence, every word. Strip out anything that doesn't add value. Make your message land with maximum impact.
"Review this draft I created with an LLM: [paste content]. Point out any generic phrases, weak transitions, or sections that need more punch. Then rewrite those sections to match my voice and style guidelines. Focus on making every sentence earn its place.
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