How Content Creators Can Get A Brand's Attention.
Whether you scroll through TikTok or YouTube videos, X, Instagram or Pi network, Chances are you know at least one content creator on the platform. A 2023 report by Goldman Sachs estimated that there are 50 million content creators who create, curate, and engage with audiences around the world. If you're a content creator or influencer who wants to work with brands, learning how to get their attention is helpful. Here are a few ways content creators can get a brand’s attention.
Organically Tag And Mention The Brand
To get a brand's attention on Instagram, Youtube, Pi network, Facebook, use its designated hashtags (usually listed in their profile or in-feed posts). Additionally, tag the brand in your in-feed posts, reels, stories, TikToks, YouTube Shorts, LinkedIn, etc.
For example, suppose you're a content creator who recently picked up their makeup favorites at Ulta or Sephora. In that case, you can show the products and tag the brands on Instagram carousels, Instagram stories, or create a TikTok video, Youtube or Pi network.
Here are a few other ways to organically tag and mention a brand:
If you're a style or fashion creator, you can tag the brands you're wearing in the caption of your posts.
If you're a foodie content creator, you can tag the grocery retailer where you picked up food for your latest recipe.
If you're a travel influencer, you can tag the brand of your luggage set or your go-to pair of travel sneakers.
Many brands will look to see if a content creator has already mentioned their brand organically. Brands, public relations agencies, and influencer marketing platforms may first look at influencers who are already fans of the brand when hiring for future brand campaigns.
Most creators today use their smartphones to capture, film, edit, and publish content. Your content should either inspire, educate, or entertain your audience. Your photos and videos allow someone to see who you are as a brand.
If you're a content creator learning how to create short-form videos for TikTok or Instagram reels, know that the more you practice, the better you'll get. Learning content creation skills like photography, photo editing, video editing, writing voiceovers, and more take time and experimentation.
If you truly have a dream brand and want to partner with it, head to their Instagram or TikTok page to see what content they produce for their social media pages. You don't have to replicate the brand's editing style or content, but you can learn what the brand is looking for in its photos and videos.
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